Principal & Lead Marketing Consultant
Janine W. Robinson is the founder and Principal of WSI Digital Marketing – Robinson Group. With more than 20 years of experience spanning agency leadership, corporate marketing, and consulting, she brings a rare combination of strategic depth and hands-on execution to every client engagement. Janine has advised executive teams across professional services, financial services, healthcare, wellness, industrial, and technology industries on go-to-market strategy, digital transformation, and performance measurement — helping organizations move from marketing activity to measurable business impact.
Areas of Expertise: Marketing Strategy & Go-to-Market Planning • B2B & B2C Digital Marketing • Lead Generation & Demand Creation • Brand Positioning & Content Strategy • Analytics & Performance Optimization • Sales Enablement & AI-Powered Marketing Tools
Digital Marketing Consultant, Southeast
Michele Gorman is WSI Digital Marketing-Robinson Group's regional consultant serving Charleston, South Carolina and the surrounding Southeast market. With 20 years experience in corporate marketing, advertising and customer relations, Michele brings deep market knowledge and exceptional client relationship skills to every engagement. Previously working within multi-regional organizations across a range of industries where she supported all marketing strategy, performance marketing and content development. Michele ensures that businesses in the Carolinas and beyond receive the same strategic attention and personalized service that defines the Robinson Group's approach- combining regional presence with national-caliber strategy and execution.
Areas of Expertise: Local & Regional Digital Marketing • Client Relationship Management • Small Business Growth Strategy • Social Media & Content Marketing • Lead Generation for B2B & B2C
